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Higaki, A. (2004a, March 28). Product launch decision testing and demand forecasting using virtual store shelves. ANA - ESOMAR. Retrieved April 28, 2024, from
Takahashi, N. (2003a, January 26). Stairways of value. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/stairways-of-value
Pickens and Passingham-Hughes (2002a, December 01). Collaborative knowledge on Asian consumer consumption. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/collaborative-knowledge-on-asian-consumer-consumption